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Empowering women with the hottest trends is something we aim to execute with a fair amount of attitude and a whole lot of sparkle!  From the ever-changing direction of fashion accessories, to providing a destination for the college-aged girl who is about to embark on a life adventure. We hand tailor our Icing stores with the merchandise, the music, and the visuals that best represent our style. Find everything from cute jewelry and handbags, scandalous drinkware, and thoughtful party gear for your next bachelorette party.

We are familiar with the importance of giving this girl a voice. As these girls become women, we know their voice will accompany their changes in fashion and self-expression.  We help her choose a signature look, explore trends, and exude confidence. With Icing, she can say something.


We’re Helping You Shine

We love go getters. When the world moves, we do, and you do too with style. You have opportunities every day to leave a little sparkle in everything you do and we want to help YOU shine in bright lights (and glitter)! We’ll be here to shine the light on you and give you your time to glow applauding all your amazingness.

We’re All In This Together

We adore our customers for their fabulous fashion and personalities. This is what makes them, and you, the trendsetters of Icing. We want to celebrate these things with the recognition you deserve and we’ll be here to offer support and guidance to all that you wish to create. Whatever your role you play at Icing, learning, growing, and strengthening is what will help us achieve our mission together.

We Believe Anything Is Possible

Energy is essential in how we present to our customer. We want to be infectious and fun for every new and old customer to walk through our doors! Building excitement is how we do things and our customers LOVE it! Every day we give it everything we got so we never stop amazing ourselves, our customers, and each other. That’s what will make each experience at Icing be extra special!

We Love What We Do

Fashion, trends, partying, retail, and our people are things that we absolutely ADORE. Every day is new and exciting, just like our products. This gives us a great opportunity to spread our sparkle and steal the stage as one of the best global accessories brand there is, and we can’t do it without you or our fabulous customers. Why do we work so hard? Because we love that feeling of providing the best for our babes that come in, and because life at Icing is fab!

Icing's Vision

To be the emporium of choice for all girls – in age or attitude – across the world. We deliver this by offering a range of innovative, fun and affordable products and services that cater to all of her activities, as she grows up, whenever and wherever.

Icing's Mission

Say Something

She has a voice; it’s time for her to use it. Through talking, tweeting, or texting, she has something to say. She’s empowered to make herself heard. Fashion is one of the avenues where she speaks her mind.

Icing designs jewelry and accessories for the girl on a budget inspiring them to make a bold statement. Our fashion is fresh, vibrant and speaks to her. That’s why she uses Icing to say something meaningful, do something that matters, and become someone influential.

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